How to Actually Think Outside the Box
What does it take to generate fresh, impactful ideas that drive business transformation?
How can you cultivate a creative mindset within your team to tackle complex problems and identify opportunities?
Are you ready to use lateral thinking to innovate in ways that give you a competitive edge?
Innovation is the cornerstone of success in today’s fast-evolving business landscape. In this transformative masterclass, Dr. James Bannerman, a leading expert in creative thinking and business innovation, will guide you through powerful tools and techniques to unlock your team’s creative potential.
During this session, James will explore how lateral thinking can help you approach challenges from unexpected angles, turning obstacles into opportunities. You’ll leave with a practical toolkit for applying creative thinking to your business strategy, helping you solve problems more effectively and generate ideas that can drive growth.
James will also break down common myths about creativity, showing how it’s not just an innate talent but a skill that can be developed and harnessed by anyone. Whether you’re a seasoned leader or an emerging manager, you’ll learn how to apply creativity at every level of your organisation to unlock innovation and enhance performance.
Key themes
Lateral thinking for business growth – learn how thinking "sideways" can lead to breakthrough solutions
Creative problem-solving – practical strategies for tackling complex challenges with creative thinking
Unlocking team creativity – how to foster a culture of innovation within your organisation
What you'll learn
➤ Creative thinking tools – techniques for generating new ideas and evaluating them effectively
➤ Real-world applications – how to apply lateral thinking in various business contexts, from product development to process improvement
➤ Actionable strategies – practical steps to integrate creative thinking into your team’s day-to-day operations and decision-making
Who’s it for?
Ideal for leaders, managers, and teams looking to drive innovation and solve complex challenges creatively. This session is designed for those who want to unlock their team’s potential for creative problem-solving and apply new ideas to business strategy.
ROI Benefit
Companies fostering creativity see 1.5 times greater market share.
Meet your expert
Dr. James Bannerman is a creative change agent, innovation consultant, and keynote speaker with over 20 years of experience helping organisations unlock their full creative potential. He is also the only person in the world with a PhD in Lateral Thinking. He is the author of Genius! and Business Genius! and lectures on creativity and innovation at leading business schools, including Warwick Business School and Grenoble Ecole de Management.
“James’s delivery style is superb”
— HR Director of international pharmaceutical company